Pay for clicks that turn into customers.
Google Ads can be the fastest way to get in front of buyers, or the fastest way to burn a budget. We build, run, and optimize Search, Shopping, AI powered Performance Max, and remarketing campaigns engineered around cost per lead and revenue, not just clicks. Whether you need a full ppc agency for ecommerce managing a large product feed, or a google ads consultant to review one underperforming campaign, we scope the work to match.
The fastest lever
in your growth stack.
SEO compounds over months. Google Ads can put you in front of ready-to-buy customers today, if the account is actually built and managed properly, not left on autopilot.
Every Google Ads format,
working toward one goal.
Search wins the click. Shopping wins the browse. Performance Max wins the reach. Remarketing wins the second look. We run all four as one budget, not four separate experiments.
Google Search Ads
Text ads that appear right when someone types the exact thing your business sells. We build campaigns around the keywords that convert, not the ones that just look impressive in a report.
- Keyword research mapped to buyer intent, not volume alone
- AI powered ad copywriting & A/B testing to lift click-through rate
- Negative keyword lists so you stop paying for the wrong clicks
- Quality Score optimization to lower your cost per click
Google Shopping Ads
Visual product listings with price, image and reviews shown directly in search results, ideal for e-commerce and retail brands competing on more than just price.
- Product feed setup & optimization via Merchant Center
- Titles, images and pricing structured to win the click
- AI powered product-group bidding by margin, not a single flat bid
- Feed health monitoring so listings don’t silently drop
Performance Max
Google’s AI driven campaign type serves ads across Search, Display, YouTube, Discover, Gmail and Maps from a single budget. Powerful, but only when it’s fed the right data and watched closely.
- Asset groups built around your real customer segments
- Conversion data and audience signals to guide the algorithm
- Search-term and placement exclusions to protect quality
- Regular creative refreshes so performance doesn’t decay
Display & Remarketing
Most visitors don’t convert on the first visit. Remarketing keeps your brand in front of them across the web, while display campaigns build awareness with your ideal audience before they’ve even searched.
- Remarketing lists segmented by on-site behaviour
- Display creative sized and styled for the Google network
- Frequency capping so you stay memorable, not annoying
- Similar-audience targeting to reach net-new lookalikes
Most “PPC management”
is just autopilot.
Here’s how our approach differs from the set-it-and-forget-it agency you’re probably working with now.
Set-and-forget PPC
- Broad match keywords burning budget on the wrong clicks
- Reports full of clicks and impressions, light on revenue
- Landing pages that don’t match the ad or the offer
- No idea which campaigns actually drove a sale
Octa Sols · managed PPC
- Tight keyword match types with active negative lists
- Reports on cost-per-lead, ROAS and revenue impact
- Dedicated landing pages built to match ad intent
- Conversion tracking tied to real bookings and sales
Free account audit
A full teardown of your current campaigns before we quote a single dollar.
A dedicated strategist
One senior point of contact who knows your account and your goals.
Reporting you’ll read
Monthly dashboards tied to cost-per-lead and revenue, built with AI powered insights that flag what to scale next.
No lock-in contracts
Month-to-month options, and you always own the ad account.
Lower cost per lead.
More qualified traffic.
A snapshot of what disciplined, hands-on PPC management delivers.
Google Ads run alongside SEO and web maintenance captured demand while organic rankings built, a 200% jump in bookings.
Read the case studyShopping feed cleanup and product-group bidding cut wasted spend on low-margin SKUs.
Search and remarketing combination recovered visitors who didn’t convert on their first visit.
Simple management fees.
Your budget stays yours.
Transparent monthly management fees, separate from your ad spend, so you always know exactly what you’re paying for.
Not sure what fits? Tell us your monthly ad budget and we’ll recommend the right starting point. Request a custom quote →
Google Ads,
explained.
The questions we hear most from businesses considering PPC.
Ask us anythingIt depends on your industry, competition, and goals. Most of our clients start with a monthly ad budget between $1,000 and $5,000, separate from our management fee, then scale up once we’ve proven a positive return. We’ll recommend a realistic starting budget after auditing your market and competitors.
Your ad spend goes directly to Google to buy clicks and impressions. We never touch it. Our management fee covers strategy, campaign building, copywriting, ongoing optimization, and reporting. You’ll always see exactly where every dollar goes.
Search campaigns can start driving clicks within the first week of launch. Meaningful, statistically reliable performance data, and real optimization gains, typically take four to six weeks as we gather enough conversion data to act on.
Google Ads is our core PPC focus, and we also run Microsoft Advertising campaigns for clients who want extended reach. If you’re looking for Meta, TikTok, or LinkedIn ads specifically, that sits under our Social Media Marketing service.
Always. The account is created under your business’s Google Ads login, and you retain full ownership and access at all times, even if you ever decide to move on from working with us.
No. We offer flexible, month-to-month management because we’d rather earn your business every month than trap you in a contract.
A clear monthly dashboard covering clicks, cost per lead, conversion rate, and return on ad spend, tied to actual bookings or sales wherever we can connect the data. Your strategist walks you through it on a call.
Yes. Our Launch package is built for businesses testing Google Ads for the first time, with a lower management fee and a smaller campaign footprint. It’s a common starting point for small businesses before scaling into Growth or Scale as the account proves itself.
AI Max is Google’s newer campaign type that expands Search campaigns using AI-driven matching, automatically generated assets, and broader inventory access, with average conversion lifts reported around 7% over similar Search campaigns. We test it on eligible accounts and layer in the same conversion tracking and quality controls we apply everywhere else, rather than switching it on and walking away.
See what your ad spend could actually be doing.
Get a free audit of your current Google Ads account (or a fresh strategy if you’re starting from zero), with three quick wins you can action this week.