See what Google and AI actually see.
Your website looks fine to you. That is not the question. The question is what a crawler reads, what an answer engine can quote, and what is quietly costing you rankings. Enter your domain below and find out in under a minute.
Weighted to reflect what actually moves rankings, not what is easy to measure.
Run live against your site the moment you press the button.
The full engagement, delivered as a page-by-page fixing plan.
Run the audit.
We crawl your site live, homepage, robots.txt, sitemaps, internal pages, links and headers, then score it out of 100. Nothing is estimated. If we cannot measure something, we say so instead of inventing a number.
Enter your website
We will crawl it live and score it across nine pillars. No signup, no PDF gate, no email required.
Starting
What the score is made of.
Every pillar carries a fixed share of the 100 points. Pillars we cannot measure without a licensed data source are excluded from the score rather than guessed at.
Technical foundation
HTTPS and certificate validity, mixed content, compression, HSTS, DOM weight, server response time, third-party script load, and code-integrity signals including obfuscated scripts and injected spam.
On-page & metadata
Title and description presence, length and uniqueness across pages, single H1 enforcement, heading hierarchy, image alt coverage, Open Graph and Twitter cards, and URL hygiene.
AEO & AI answer readiness
Whether GPTBot, ClaudeBot, PerplexityBot and Google-Extended are allowed, llms.txt, schema and entity markup, question-shaped headings with concise answers, and whether content survives without JavaScript.
Speed & Core Web Vitals
Time to first byte, document weight, render-blocking resources, inline script bulk, image formats and lazy loading, caching headers and CDN detection, plus Lighthouse, LCP, CLS and TBT.
Crawlability & indexing
robots.txt rules, XML sitemap discovery and health, noindex directives, canonical presence and self-reference, redirect chains, soft 404 handling and crawl errors.
Content quality
Depth per page, thin-content ratio, leftover placeholder copy, text-to-code ratio, sentence length, dated content signals, and whether essential trust pages exist and are linked.
Internal link structure
Links from the homepage, broken and redirecting internal links, orphan pages, click depth from the homepage, anchor-text quality, empty links and breadcrumb markup.
Off-page & authority
Brand and Google Business Profile links found on site. Backlink volume, referring domains and spam ratio come from a licensed index, connected on request, never estimated.
Traffic & visibility
Real sessions, impressions and ranking positions cannot be read from the outside. This pillar is reported honestly as not measured until you share Search Console access.
What a proper SEO and AEO audit looks like.
Most “free audits” are a single-page crawl with a colour-coded score attached. A real audit is 35 separate investigations, run by a specialist, that end in a list of URLs and fixes. Here is the whole thing, no gate.
Integrity, security & accuracy
- Virus scripts, unauthorised JavaScript and obfuscated code
- Casino, pharma and adult spam injected into sitemaps or SERP listings
- URLs quietly redirecting to suspicious external domains
- Root and sensitive directories left publicly browsable
- Contradictory claims across pages (pricing, shipping, service promises)
- Whether industry-specific information is actually accurate and current
Infrastructure & performance
- Server response time, delays, 5xx codes and timeout instances
- Server location and its latency cost for your actual audience
- CMS identification and platform-specific weaknesses
- Bloated DOM size and excessive HTML nesting
- Unused CSS and JavaScript dragging on load
- Interactivity delays on buttons, forms and inputs
- Page weight for homepage, product and service pages
Crawl, index & architecture
- 404s, 410s, redirect chains and redirect loops
- Bot permissions, including GPTBot and Claude-SearchBot
- Critical pages reachable within three clicks; orphan pages identified
- Every page carrying noindex or nofollow, listed
- Pages marked noindex but still submitted in the XML sitemap
- Index bloat from tags, feeds, pagination and thin archives
- URL structure aligned with breadcrumb navigation
- Special characters and syntax issues breaking crawls
- Subdomains checked, including duplicate content across them
On-page, content & mobile
- Title and description length, duplication and self-referencing canonicals
- Dirty URLs with parameters or underscores
- Double H1s, missing H1s and broken heading hierarchy
- Lorem ipsum, sample text, grammar errors and hidden content
- Keyword cannibalisation between blogs and service pages
- Pages present on desktop navigation but missing on mobile
- Overlapping elements, horizontal scroll, tap targets under 48px
- Image relevance, optimisation and alt text coverage
- Blogs and pages unrelated to the core industry
AEO, entities & AI visibility
- Which AI platforms are citing you, and for which queries
- How many topics are being sourced by AI agents rather than clicks
- TL;DR blocks and concise answers positioned for extraction
- Whether content answers real voice-search and FAQ phrasing
- Organization schema correctly localised and applied site-wide
- Missing FAQ, Review, Product and Article schema
- Entities your top competitors own that you have not claimed
- OpenGraph and Twitter card implementation and validity
Off-page, conversion & compliance
- Top backlinks from the SERP for your domain
- Google Business Profile and every associated social profile
- Outbound link profile, plus broken internal and external links
- Top three competitors benchmarked on structure, schema and depth
- Tools, calculators and content hubs competitors have and you do not
- Call-to-action buttons that are missing, broken or leading to 404s
- Alt text, screen-reader compatibility and accessibility basics
- Privacy, terms, essential pages and an accurate copyright year
- Favicon implemented in code and appearing correctly in SERPs
- Language tags and hreflang for multi-language setups
Where the free tool stops.
The scan above is genuinely useful and genuinely limited. Here is exactly where the line sits, so you can decide whether you need us at all.
| What gets checked | Free instant scan | Full 35-point audit |
|---|---|---|
| Pages examined | Up to 12, automatically | Full crawl, every URL |
| Technical, metadata & heading checks | Yes, automated | Yes, plus manual review |
| AI crawler permissions & schema | Yes | Yes, plus citation tracking across ChatGPT, Perplexity, Gemini and Claude |
| Core Web Vitals | Lab metrics on the homepage | Field and lab data across page templates |
| Backlink profile & referring domains | Not measured | Full profile, anchors and toxic-link review |
| Traffic, impressions & rankings | Not measured | Real data from your Search Console and Analytics |
| Competitor benchmarking | Not included | Top three competitors, gap by gap |
| Mobile parity & UI error review | Not included | Manual, on real devices |
| Keyword cannibalisation mapping | Not included | Every competing page identified |
| Deliverable | On-screen report | Annotated document with URLs, screenshots and a fixing plan |
Findings are useless without an order.
Every audit we deliver ends in three tiers. You always know what to do on Monday morning, and what can wait a quarter.
Stop the bleeding
Viruses and injected spam, 404s on live links, a missing mobile menu, double H1s, content contradictions and broken forms. These are actively losing you traffic and trust right now, and most are fixable within days.
Close the gaps
Competitor gaps, AI visibility and citation issues, missing schema, mobile layout faults and server speed. This is the work that moves you from present in search to competitive in it.
Finish the details
Grammar and spacing, leftover placeholder copy, alt text coverage and a stale copyright year. Small individually, but collectively they are what separates a credible site from a neglected one.
You get URLs, not adjectives.
We have read enough audits that say “improve your metadata” without saying which page. Ours do not do that.
The exact page URLs where every issue exists, so your developer can start immediately.
A full explanation of each problem and its actual impact on rankings, not a severity label.
A specific recommended fix for every finding, written so a non-technical stakeholder can approve it.
Annotated screenshots illustrating each point, so nothing depends on interpretation.
A document you can hand to anyone, your team, your developer, or the agency that comes after us.
Want the full 35-point audit?
Run the free scan first. Then send us the score and we will tell you honestly whether a paid audit is worth your money, sometimes the free scan is all you needed.
Before you run it.
How long does the free audit take?
Between 30 and 60 seconds for most sites. The tool crawls your homepage, robots.txt, sitemaps and up to twelve internal pages in sequence, so larger and slower sites take longer. You watch each stage complete in real time rather than staring at a spinner.
Do I have to give you my email?
No. The full report appears on screen immediately, with every check and every recommendation visible. We would rather you got real value and remembered us than traded a score for a mailing list signup.
What is AEO, and how is it different from SEO?
SEO earns you a position in a list of links. AEO, answer engine optimisation, earns you a citation inside an answer written by ChatGPT, Perplexity, Claude or Google AI Overviews. The mechanics differ: AI crawlers often do not run JavaScript, they favour structured data and question-shaped headings, and if your robots.txt blocks them you are invisible no matter how good your content is.
Why does the tool not show my traffic or backlinks?
Because neither can be measured by crawling a website. Traffic estimates and backlink counts come from licensed commercial indexes. Rather than show you an invented number, the tool marks those pillars as not measured and removes them from the score. In a full audit we connect a licensed index and your own Search Console, and report real figures.
Can I audit a website I do not own?
Yes. The tool only reads publicly available pages, exactly as a search engine would, and it respects standard crawling conventions. Many people use it to check a competitor before a pitch, or to sanity-check a site before buying it.
The score looks low. Is my site in trouble?
Not necessarily. A low score usually means several cheap fixes are outstanding rather than that anything is fundamentally broken. Work down the priority list in order (it is sorted by impact) and re-run the scan. If two or three critical items keep failing, that is the point to talk to someone.
What does the full audit cost?
It depends on site size and how many templates and languages are involved. Run the free scan, send us the result, and we will quote against what is actually there rather than a generic package price.
Find out where you stand.
One field, one minute, one honest score. Then decide what to do about it.