Putting Samurai Campers on top of Japan’s search results.
How a dedicated SEO programme grew organic traffic 117%, organic conversions 257%, and traffic from new users 110% for one of Japan’s leading campervan rental companies.
Barely visible in a competitive market.
Samurai Campers offers campervan and minivan rentals to travelers exploring Japan, but their website wasn’t ranking for the campervan-related searches that matter most, and their Google Business Profile wasn’t appearing in local map results either.
With international travelers researching Japan campervan rentals long before they arrive, that invisibility meant missed inquiries before a single visitor ever reached the site.
Outrank the competition, and turn visibility into inquiries.
- Rank for campervan-related keywords that travelers actually search before booking.
- Outperform named competitors identified by the Samurai Campers team.
- Get the Google Business Profile visible in local map search results.
- Convert improved visibility into more organic inquiries and bookings.
A focused, all-in SEO programme.
With SEO as the sole scope of the engagement, our team could go deep, running on-page, off-page, technical and local SEO as one connected strategy rather than splitting attention across channels.
Keyword & competitor research
AI powered keyword and competitor analysis to identify exactly which campervan-related searches to target, and where the competition was winning.
Content optimization
Revamped existing website content and optimized keywords within headings and body copy, plus new on-site blogs built around target search terms.
Technical SEO & backlinks
Strengthened the site’s internal link structure and technical foundation, then built authority through off-page guest posting and quality backlinks.
Local SEO & Google Business Profile
Built local citations and optimized the Google Business Profile so Samurai Campers appears in local map search alongside organic results.
Rankings up. Traffic up. Conversions up.
Since the engagement began in October 2023, Samurai Campers has moved from barely visible to ranking on the first page of Google for its target keywords, with organic traffic, conversions, and new-user reach all climbing.
Quality, schedule, cost and willingness to refer, all rated top marks.
See the live site
Explore the work in the wild at samuraicampers.com.
What we can do for you
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